The Brand Tracking Crisis: Are You Getting the Full Picture?
Brand tracking should be a powerful growth engine—helping marketing leaders understand brand performance, optimise strategy, and drive impact. But for too many businesses, it’s not delivering the full value it should.
This report conducted in 2025 provides 5 key areas that need to be addressed in most brand trackers today.
The Brand Tracking Crisis: Are You Getting the Full Picture?
Brand tracking should be a powerful growth engine—helping marketing leaders understand brand performance, optimise strategy, and drive impact. But for too many businesses, it’s not delivering the full value it should.
This report conducted in 2025 provides 5 key areas that need to be addressed in most brand trackers today.
Are you missing the key insights that drive real brand growth?
Does your brand tracker tell you what consumers say—but not what they actually mean?
Are you measuring awareness, but missing emotional connection and brand salience?
Are your insights sitting in reports instead of driving action across your business?
Can you fully trust your data—or is sample bias and fraud skewing your results?
Are you missing the key insights that drive real brand growth?
Does your brand tracker tell you what consumers say—but not what they actually mean?
Are you measuring awareness, but missing emotional connection and brand salience?
Are your insights sitting in reports instead of driving action across your business?
Can you fully trust your data—or is sample bias and fraud skewing your results?
If these questions hit home, this report is for you.
If these questions hit home, this report is for you.
What You’ll Learn in This Free Report:
The 5 biggest ways brand tracking could work harder for your business
How to bridge the gap between what consumers say and what they do
Why traditional awareness metrics aren’t enough—and what to track instead
How AI and real-time data can turn tracking into a forward-looking strategy tool
The biggest threats to data integrity—and how to ensure you can fully trust your insights
We’ve helped brands like Barbour, Hiscox, and Speedo Brands take their brand tracking to the next level—delivering richer insights, greater strategic impact, and more confident decision-making.
What You’ll Learn in This Free Report:
The 5 biggest ways brand tracking could work harder for your business
How to bridge the gap between what consumers say and what they do
Why traditional awareness metrics aren’t enough—and what to track instead
How AI and real-time data can turn tracking into a forward-looking strategy tool
The biggest threats to data integrity—and how to ensure you can fully trust your insights
We’ve helped brands like Barbour, Hiscox, and Speedo take their brand tracking to the next level—delivering richer insights, greater strategic impact, and more confident decision-making.
Get the insights you need to transform your brand tracking into a true competitive advantage.
Get the insights you need to transform your brand tracking into a true competitive advantage.
Download the full report now:
Download the full report now:
Book a call with one of our brand insights specialists
Book a call with one of our brand insights specialists
FAQS
Why’s this report valuable?
This report is solution focused, aimed at those with brand trackers or those looking to build one. You will learn some of the key challenges we see when working with clients and how you can go about solving them.
Who are ImpactSense?
ImpactSense is a research consultancy working with some of the world’s most prominent brands and agencies to close the gap between insight and application. Their approach to research means it’s more accurate, more insightful and actually usable.
Their work is powered by a team of amazing researchers (of course) but also in-house practitioner expertise in marketing, brand, product and CX. They know your world, and your challenges so can feed into outputs that actually make a difference to your business.
What is their website?
Where are they based?
Working globally across all markets, head quartered in London, Singapore and New York.
Who are their clients?
ImpactSense work with a whole host of businesses such as London Stock Exchange, Jaguar Land Rover, Bloomberg, Speedo, Hiscox, Panasonic and more.
What are their products?
ImpactSense deliver a whole range of products, from big strategic projects such as brand trackers and segmentations, through to ad hoc quant and qual briefs. Our focus is making sure research is effective – authentic, insightful and actually usable.
Are they global?
Yes, ImpactSense work globally with research delivered across all markets and in local language when needed.
Are they accredited?
Yes, ImpactSense are Market Research Society accredited Company Partner.
Do they do social listening?
ImpactSense have tools for social listening feeding into our research projects when it’s needed, but we don’t offer this a SaS model.
Who are the team?
ImpactSense have a team of amazing and very experienced researchers with a mix of qual and quant experience as well as in house practitioners in brand, proposition, UX, CX and marketing so when building recommendations, they do so with a real understanding of the final user’s needs.
What do you get if I download this? Are you going to spam me?
When you fill in the form to download, we will send you a copy of the report that outlines some of the biggest issues with traditional brand tracking and how you can about making sure your tracker is giving you the most value possible.
Following this, you will then receive regular, value led content on similar topics of interest. You can unsubscribe at any time.
FAQS
Why’s this report valuable?
This report is solution focused, aimed at those with brand trackers or those looking to build one. You will learn some of the key challenges we see when working with clients and how you can go about solving them.
Who are ImpactSense?
ImpactSense is a research consultancy working with some of the world’s most prominent brands and agencies to close the gap between insight and application. Their approach to research means it’s more accurate, more insightful and actually usable.
Their work is powered by a team of amazing researchers (of course) but also in-house practitioner expertise in marketing, brand, product and CX. They know your world, and your challenges so can feed into outputs that actually make a difference to your business.
What is their website?
Where are they based?
Working globally across all markets, head quartered in London, Singapore and New York.
Who are their clients?
ImpactSense work with a whole host of businesses such as London Stock Exchange, Jaguar Land Rover, Bloomberg, Speedo, Hiscox, Panasonic and more.
What are their products?
ImpactSense deliver a whole range of products, from big strategic projects such as brand trackers and segmentations, through to ad hoc quant and qual briefs. Our focus is making sure research is effective – authentic, insightful and actually usable.
Are they global?
Yes, ImpactSense work globally with research delivered across all markets and in local language when needed.
Are they accredited?
Yes, ImpactSense are Market Research Society accredited Company Partner.
Do they do social listening?
ImpactSense have tools for social listening feeding into our research projects when it’s needed, but we don’t offer this a SaS model.
Who are the team?
ImpactSense have a team of amazing and very experienced researchers with a mix of qual and quant experience as well as in house practitioners in brand, proposition, UX, CX and marketing so when building recommendations, they do so with a real understanding of the final user’s needs.
What do you get if I download this? Are you going to spam me?
When you fill in the form to download, we will send you a copy of the report that outlines some of the biggest issues with traditional brand tracking and how you can about making sure your tracker is giving you the most value possible.
Following this, you will then receive regular, value led content on similar topics of interest. You can unsubscribe at any time.
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EC4V 4BE
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71 Queen Victoria Street, London,
EC4V 4BE
